麦当劳城市游乐园®

集装箱设计,活动执行
Coco Park 购物公园,深圳 / 2018.6.1


六一儿童节,深圳top热门商圈Cocopark为童心未泯的大龄儿童们举办了一场星光游乐园,好吃好玩、梦幻又吸睛的游园会里怎能少的了麦当劳的参与?事实是,伴随无数人一路成长的麦当劳,早已悄悄准备好了特别的节日惊喜。

集装箱的外型设计,唤起童年捉迷藏的美好回忆,谁不想进去玩一玩?何况是这么粉扑扑亮闪闪的集装箱,钻进去时仿佛可以闻到香甜的果香。模拟冰块质感的地面,以假乱真的水果摆设,让人瞬间回到了憧憬着冰凉果味汽水的童年盛夏。

集装箱右侧是透明的彩色亚克力,无论什么光线透进来都会让内部显得五彩明亮,像一个斑斓的梦境。夜晚Cocopark的霓虹灯亮起,集装箱内一片粉红少女心,柔和温暖的光线衬得赶来拍照的人也自带仙境光晕。


At the Starlight Amusement Park in Cocopark, we designed the McDonald's fruit container with a large pink color and neon light. A variety of simulated fruits were placed on the playground, the ground simulates the texture of the ice cubes, and the right side uses colored acrylic to increase the transparency, making the entire container space bright and colorful.



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